Steph Curry’s Impact with Under Armour

Curry is set to sign a lifetime deal with Under Armour worth nearly $1 billion dollars. That’s billion with a capital “B”. This comes two years after UA and Curry launched Curry brand, which is what Jordan is to Nike, and the brand growth has been fairly popular amongst fans. Let’s take at look at his impact on the game, with UA and in the community.

Step Curry is a household name and one could even argue he is one of the most influential players in basketball history. A small guard from a small school, Davidson, Curry made his name know during March Madness, heck that’s where I learned about who he was. Besides Allen Iverson, Curry has shown he can play amongst giants and revolutionized the game.

Curry is 4-time NBA champion, NBA MVP, and more recent Finals MVP, All-time 3 point record holder with many more accolades and will definitely be remembered as one of the greats. I do recall how he wanted to sign with Nike and be one of their signature athletes, however Nike turned him down. Then he went with Under Armour.

After many Player Exclusive models, PE’s for the sneakersheads, Curry eventually received his own signature, and the brand took off. While UA had some success with Brandon Jennings, and Dwayne “The Rock” Johnson not part of the brand yet, Curry elevated the company to another level. People loved Curry and they loved his game. A proficient player who could burn you at the 3-point line, or take it to the whole and make you look like a fool; Curry can definitely change the momentum.

I guess you can compare it to how people at the parks, rec centers, or even in the office would say “Kobe” when they would shoot something. You go to courts these days or see people practicing, and they all want to shoot like Steph Curry. They’ll shoot half court, work on layups, crossovers etc., and mimic his style.

While Curry had several good shoes with UA, his more recent expansion to Curry brand has seen the rise in “Flow” sneaker technology which was first seen on the Curry 8. He even put the tech on the Curry 4, and wore the updated “Lavender” model during the 2022 NBA Finals, sealing championship number 4, and Finals MVP nod. That leads to one of the biggest deals to happen where Curry is getting a lifetime deal worth $1 billion.

That means more collaborations, more product, advertisements, partnerships and hopefully giving back to those that need it, becuase he does a lot of philanthropic work, too. You could compare this to Lebron’s deal with Nike, or even Derrick Rose with Adidas. While Curry may not receive a “Curry Innovation” building anytime soon like Lebron, he will continue to work on some great projects.

For someone who was recruited so low, and thought to not be able to make it in the league, this is definitely a humbling experience. Like him or not, Curry has made a great impact on the game, for UA, and the community. If you don’t think that’s worth something, well then you’re wrong because clearly it’s at least worth $1 billion. Here’s to Curry and UA on their future success.

Experiencing the city of Cleveland, Ohio

The wife and I were fortunate to experience a wonderful trip to Cleveland Ohio back in the winter of 2019. A bit of back story, every year my friend, Matthew Puente and his family, take a trip to a Houston Texans’ away game. This was before we had kids and we had some funds saved up, so I decided to join in on the trip. I was not even aware that this trip would fall on my birthday weekend, so it was even more special.

Getting to Cleveland was a much different experience than staying in Houston. For starters, it was snowing upon arrival. It’s been years since I’ve seen snow, so that was a great sight to see. Once we arrived at our hotel, I remember seeing a few NBA players and was star struck. It was members of the then, Denver Nuggets team.

I recall seeing the “Manimal” Kenneth Faried, and someone who may have been Will Barton or Wilson Chandler, I cannot recall. I do remember seeing Nate Robinson though and trying to sneak a picture of him. However, my silly phone made the mistake of being on “record” and not “photo” mode, so he immediately noticed and started yelling playfully, “No paparazzi, no paparazzi”. Immediately I felt dumb because he caught me, and I never wanted to be that person who gets start struck. The rest of the night was a blur.

The next day, we went to the Rock N Roll Museum. That was a memorable experience. I didn’t realize how huge the museum was, thinking we could see it all in just a few hours. You need a whole day to experience it all because it was several levels.

After the museum, we decided to go see the Cleveland Cavaliers, and the King Lebron James play that evening.

This was Lebron’s second stint in Cleveland and since he’s been in the league, I’ve wanted to be in the atmosphere where it all started for him. I had snuck in some baby powder because I wanted to do the traditional toss that Lebron does before the game. It was unexpected in our section that the folks around us were in surprise, but we all laughed it off. The game itself was fun. The Cavs ended up winning and we had a great time.

That Sunday, we witness the Texans take on the Browns in what was a different experience since it was snowing and freezing during the match. I purchased a couple of souvenirs to commemorate the game, and that night we celebrated by eating at the Hard-Rock Cafe for my birthday. It was an overall great trip to have experience the city of Cleveland. “Cleveland, this is for YOU!”- Lebron James

NBA meets AEW

Image created by Bleacher Report

It’s nothing new that sports athletes have found their way inside the squared circle. The earliest memory I have is of Lawrence Taylor facing off with Bam Bam Bigelow at Wrestlemania. “The Mailman” Karl Malone was immersed in a storyline with DDP and the NWO with Dennis Rodman during WCE heydays.

While Lebron James has never stepped foot, he has been sideline for wrestling, not to mention taking a “photo” of Stone Cold Steve Austin at a Raw show with his flip-phone early on in his career. Lebron also also rocked the “Ultimate Warrior” shirt after winning a championship for the Cleveland Cavaliers to mock Draymond Green and his Golden State Warriors opponents.

When I got to go watch Wrestlemania 32 in Dallas, TX, Shaquille O’Neal showed up to wrestle in the Andre the Giant Battle Royal Memorial match, threw out a few superstars, only to be thrown out himself. He’s also been a part of other shows in the past.

It’s also no surprise that Giannis Antetokounmpo and several teammates love wrestling because they’ve been videoed wrestling each other during pre-game warm-ups to get each other hyped up. They’ve also beaten up an opposing team mascot or two. He recently appeared at an AEW live event with a few athletes, and got to live out many people’s dream of running down to the ramp, climbing the turn buckle, and raising his hands up like the aforementioned Stone Cold, with a custom AEW championship belt at that.

Trae Young also made an appearance at Madison Square Garden on WWE Smackdown during a match, was involved in some outside interference and then “thrown out”. He’s always causing some trouble in MSG.

All these athletes make some cross-over into sports entertainment made me go back to these super neat images of NBA players taking on, in this form, AEW wrestler counterparts (All images were created from Bleacher Report).

My favorites are of course Luka Doncic dressed as Darby Allen, Lebron as Sting, Anthony Davis as Kenny Omega, and the Splash Brothers as the Young Bucks.

Enjoy the gallery below and who knows what other athletes will make an appearance in a wrestling ring. I wonder if any of these guys below could have a cool cross-over storyline.

A Trip to Dallas

Dallas is my hometown so naturally whenever I go back, I look for fun things to do related to the city. I’m a HUGE Dallas Mavericks fan so it’s been a goal of mine to snap photos of anything Mavs related. Since their championship in 2011, several installments have gone up as a reminder of that championship team, including some great stuff in honor of Dirk Nowitzki.

Each time I’ve gone to Dallas the last few years, I’ve looked for specific monuments and anything else that catches my eye Mavericks related, and wanted to share those moments with you all.

Most of the images will center around Dirk, and of course why not? He is a Dallas Legend and since his retirement in 2018, you won’t see him play, but you may catch a glimpse of his greatness throughout the city.

While I’ve gotten to drive around and find different Dallas Memorabilia, especially Dirk, one of my goals was to find the Dirk Mural, and Mavericks Championship mural located throughout the city. After some searching, I was able to find them on a trip to Dallas back in 2019. Though I had some trouble getting a good shot of the championship image because I truck was blocking it, in June of 2021, I was able to finally capture that amazing image.

The first image of Dirk with the stretched out arms will always be a fan favorite. It really captures the essence of Dirk and I love the detail of it. I’ve taken several photos of this mural with my parents, and my family, but I’ll save those images for myself.

In the second image, I had been trying to a couple years now to get a good shot and when we took a family trip to Dallas this past June, the opportunity was there. I got some photos again of my family and I and they all love them.

I love how this is a reimagined photo from Dallas’ lone title, but yet so unforgettable. Then to top it off, it has the names of the players and coach around the rim. This definitely brings back a lot of memories from 2011.

With the reigns now passed onto Luka, hopefully (if we haven’t already) Dallas fans can commemorate Luka with his own mural and memorabilia around the city, if of course he never leaves.

I hope you’ve enjoyed this trip down memory lane and look forward to future stories just like this. Stay tuned!

SLAM Kicks presents: Basketball Sneakers that Changed the Game

Book edited by Ben Osborne, Contributions by Scoop Jackson, Russ Bengtson, Lang Whitaker, and John Brilliant

It’s been a while since I posted something, and with it already being a year since I started Social Rec. and all it’s pieces, podcast, Youtube channel, social media pages, and this site, I figure let’s keep the momentum and write a piece worth reading.

Around late 2020, I got into a frenzy of purchasing sneaker material content such as this book and a few others. This book isn’t anything new, but it is a piece of culture worth having for any sneaker enthusiast. This book documents exactly what the title states, “Basketball Sneakers that Change the Game” and the unmentioned players that wore them.

The book is a quick read and is filled with beautiful imagery one wishes they could view in person. Scoop, Russ, Lang and John do a great job of providing a history lesson of the sneakers that are mentioned in this book. There are a number of kicks in this book and while I may not agree with all of them as a pair that changed the game, the evidence behind each pair is credible.

Some of the mentioned kicks are the Converse Chuck Taylor, adidas Pro Model, Nike Air Force I, Jordan I,, Reebok The Question, And 1 Tai Chi and several others including a few Jordan’s and other popular Nike kicks. It definitely seems like Nike has dominated the sneaker game for some time, though a few of these brands are making moves.

As previously stated each sneaker talked about in this book has a unique story from where it started, and how it became popular. For example, the adidas Superstar. Probably one of my all-time favorite sneakers growing up, the superstar aka the “shelltoe” was well known for being popular by Run DMC. Before that though, they could be seen on-court by the likes of “Pistol” Pete Maravich, Jerry West, and Kareen Abdul-Jabbar.

Another one of my favorite pairs is the Converse Weapon, marketed and worn by key NBA players in the late 80’s. Players like Magic Johnson, Larry Bird, Isiah Thomas, and Mark Aguirre to name a few, rocked a pair that matched their team kit colorways. There was even that famous rap video: Watch- Converse Weapon NBA Stars 1986 Commercial.

While there have been plenty of other shoes created with many other types of innovations, these kicks really set the precedent of what hoop shoes are today. If you’re into sneakers and learning more about the history of they, or just interested in learning I would definitely go out and cop this book. I found my copy from Amazon, but you can find it anywhere books are sold.

My experience with the Tom Sachs/Nike Craft WearTesters program

When I first heard of the Tom Sachs/Nike Craft weartester program back in December, I was stoked. Getting the chance to wear test the Mars Yard 2.5 was going to be something great to experience. Tom Sachs (I world renowned artist and big in the sneaker world) and Nike were allowing footwear enthusiast to wear the Mars Yard 2.5 and track the wear of the shoe.

Wear testers are encouraged to wear them all day, everyday, anywhere you go. On grass, dirt, concrete, sand etc., all types of elements. Then the users would track all of that and see how the shoe holds up, tracking any weak points, strong points, and user feedback. The program seems really amazing, but only has 150 spots. Check out the video below for the details on the program:

Since I thought I was a a sneakerhead, I had a good chance of getting into the program. I shot and recorded my video as soon as I heard about the program. I made sure to talk about the topic of why I want to join and met all the requirements to get noticed. The final video I made wasn’t great although it received a decent amount of views.

When the selection for phase 1 came out, I didn’t get selected. While I was upset, maybe it was a good thing because the program requires a lot of discipline, time, and effort somethings I just don’t have the time for. Being I have a full-time job, and three kids, I can’t wear sneakers to work. When I get home, I do play with my kids quite a bit, however that can vary depending on the weather, how I am feeling, or how they’re feeling.

When I got word that phase 2 would roll out during the month of April, I tried to make some more videos, hoping to have a better chance of selection. When I showed my wife the clips I had in mind, she wasn’t impressed; she basically went on to say the videos were trash and that nobody was going to watch them. She decided to help me make the best video and we got to work.

While I wasn’t selected for phase 2 as well, I did get a like from the creator himself, Tom Sachs, and that at least let me know the video was good. My family and I had a blast creating the scenes for the clip and that’s what it was really about. People get to see the person I am as a father, husband, and athlete who is on the move a lot, and who loves his family. While I wasn’t selected, there is still a lot of work that can be done.

Here is the complication of videos, along with the final product I submitted:

I hope you enjoyed these clips as much as I did making them. There will definitely be more chances for me to leave my mark in the sneaker media industry, and with great work comes more work for me to get that opportunity. At the end of the day, it’s all about my family and the memories I get to make with them that made this all worth it.

Why Stance masks are a hit

I’ve been a big fan of Stance for the past 5 or so years. When I first heard of them I wasn’t too impressed with their work. They had designed these awkward looking socks with NBA players on them that were cartoonish, and I wasn’t really feeling the vibe with them. Eventually I found myself going back to their site to see what else they created and soon I became hooked.

I love a lot of their collaboration pairs that they’ve created and enjoy reading about Punks & Poets. I remember when they started off with athletes like James Harden, Chandler Parsons (he fell off) and Allen Iverson and allowing them an outlet for their creativity. Now, the section Punks & Poets has expanded to even more artists all because Stance decided that people should have quality socks.

While I love their socks, being a proud owner of several pairs that I will cherish and adorn, I’ll save that story for another day. What I’ve come to enjoy are their high quality masks that have big a huge success since they started releasing them in 2020 at the start of the pandemic during the NBA Bubble.

The NBA bubble was itself a unique experience. Fans could watch virtually using Microsoft Teams (I got to watch one, it was pretty awesome). Players had even more reason to showcase their sneakers because it wasn’t all 30 NBA teams, but rather a select few who were playoff bound so there was definitely a lot of sneaker heat on display. Social media was a huge platform for the players to share their thoughts and feelings plus fans wanted an exclusive look inside the NBA bubble.

Watching basketball in this setting was different, though still entertaining. Players weren’t sitting on benches anymore, they had their own section. Each player was spread out, had their own cooler and pretty much private staff wait on them for what they needed as the games were played. This gave viewers an interesting view on their favorite player. Even the coaching staff had a new dress code where they wore matching gear from their tops on down to their shoes. What really caught several viewer’s eyes though, was the mask they were wearing.

Stance had created these unique, and sought after masks that players and staff were wearing. Heck, after I first saw them worn, I jumped on and tried to find me a one with no luck. As I searched through Google, I looked for any info I could find on the mask. I even hit Twitter and Reddit for any information as well, or even just reactions to it.

Stance had put out a limited amount of masks which all sold out immediately except one with the NBA logo which I copped immediately. It’s still holding up, though it is one of my oldest masks and anyone should know the masks that were made for this pandemic all don’t hold up too long. I had tried other mask brands, but felt like they didn’t represent me as a person and were also made cheap. So once Stance started creating more, I jumped on the chance to purchase more.

People really wanted these masks priced at $19.99 although they were a bit overpriced. However, it goes with the culture shock. You see your favorite player wearing something, you ask what is that? and you go out to find it. At the same time, Stance was not creating something cheap. They use their butter blend material which makes the mask soft and comfortable but still provides the wear with protection though doctors and scientists would say masks are not 100% effective at stopping the spread. This I understand from brands and companies having to put on their product because they don’t want to get sued, though I’ve been using these masks from Stance for a while now and feel comfortable wearing them.

So here we are a year later from the start of all of this. Stance has created more masks that are unique with different designs and are ahead of the supply/demand curve to the point where they’ve re-released others that sold out quickly. I don’t know how much longer this pandemic will last, but I do know that this event triggered a cultural movement that Stance jumped on in a good way. Through the sale of masks and other socks, they’ve been able to support frontline workers especially hospitals in a big way. They also do a lot of community outreach by giving out basic essentials like socks and underwear (new to their line of products) so I can definitely support what they do.

While my obsession with their masks has grown, so has my support for them. I have received a few comments about my masks and even some for my socks. Stance has come a long way from their startup years ago. They do unique collaborations with other up-and-coming artists too, not just celebrities that get paid to show but never actually support their product.

Hopefully when this pandemic ends people will still be cautious and wear a mask when they’re sick. Plus people have spent quite a bit on masks for all of this so it would be a shame to throw them all out. I know I can still use mine though and be fashionable at the same time. Thank you Stance for all you do and creating such a great product.

Unboxing the Harden Vol 5.

Photo taken by Chad Sanchez

Watch the video below of an unboxing of the Harden Vol 5:

When I got wind of this shoe releasing, I was excited! I’m a big fan of Harden, although he’s gone to Brooklyn and even the way he went about it. However, I’ve followed him closely and really enjoyed his game while he was in Houston.

When he left Nike for Adidas, I was disappointed because he was doing some clever marketing tactics, especially the whole “Fear the Beard” campaign and products that Nike had made. He also had a couple non-exclusive basketball shoes in the Nike Zoom Crusader, and the Nike Zoom Run the One (had his own signature colorway with this one), the latter drawing more attention on court.

As he signed his deal with Adidas, a lucrative $200 million dollar deal (you can read one of my first posts on it, James Harden Inks with Adidas for $200 Million, What’s Next?) I was looking forward to what they would create. Harden has shown with his style that he can be creative, and Adidas would definitely allow him to put his style into his product, just like Kanye and recent signing, Fear of God creator, Jeremy Lorenzo.

While I don’t have a huge collection of Hardens, I do like models 1, and 3. I’m not a big fan of the Harden Vol 2, or 4 because of the sizing of the 4, and the weight from the 2. But the 1 was definitely a game changer and is still rocked on courts today. The 3, while slimmer and simple, is also a good shoe so after the new year, I took to copping a pair of Vol. 1’s in the cargo colorway, and a pair of 3’s in the “doodle” colorway from eBay. Wife wasn’t too thrilled with this, but I was.

When the Vol 5. first dropped on January 4th at 2 am, I set my alarm the night before to be one of the first to cop. Although I lost some sleep, it was worth it because later on in the week they had sold out. It wasn’t until I initially tried them on, I started to panic.

I had ordered a size 10 and I wish I had tried them on as soon as a got them, rather than waiting to do the unboxing video. I figured I needed to go down a half size, because the 10 looked big and felt big. The lockdown wasn’t great either. I could feel my whole foot sliding around in the shoe and could visualize where my big toe was inside the shoe. I began to panic.

When I checked Adidas, all the shoes were sold out and another drop wouldn’t happen until Feb 5th. I marked my calendar for the drop. But then with a quick search, I was able to find out that Academy had them.

I ordered a 9.5 and they came within two days because Academy apparently has a distribution center her in Houston, just my luck. Still, I was bummed when I tried on the 9.5. Did I need to now try a 9? I began to ask myself. The 9.5 felt good, especially for my fat foot (we all have one) but my foot still slipped at the heel when laced up.

I contacted my local Academy because I saw there were still some in stock, but the store said they didn’t have them in yet. I had gotten my info wrong. So what I ended up doing is buying the size 9, then once it came in, I would compare the two and return the one I didn’t want at my nearest location. It would have been easier to just go in store and try them out, but knowing myself I probably still made the wrong choice.

Like before, the third pair came within two days. Once I had them both, I argued with myself over which pair to keep. The 9 was just the right length, but a bit snug. The 9.5 felt good, but was long and heel slipped. I did the best thing I could and went with the 9.

I’ve heard many bad reviews on the Harden Vol 5, and for good reason. The sizing is crazy, the shoe is super stiff, heel slipping, how long do they need to break in, etc. But when you see Harden balling in them you think, “man that shoe is nice!” though I wonder if Harden is having or had any issues with them.

Shoe companies need to really do their work when it comes to sizing and letting consumers know how a certain shoe fits. They have the money for it, why not get weartesters to test the shoe out before they go to market and let the consumer know how it feels? This would have saved me a lot of time and even money, though I got back what I spent. Still, I hope to not have to experience this with any other shoe in the future.

While this story is crazy, I still enjoy the shoe and can’t wait to break them out on court. I love the colorway, even in other colors. The Boost sole with the LightStrike looks like it will be good once the shoe is broken in, but since gyms are closed, I can’t try them out. Maybe in the near future, I will enjoy this purchase, but maybe I should have waited for the shoe to have dropped in price. Either way, you got to take chances sometimes and hope you win most of them. Check out some of the photos below for the design of the shoe and let me know what you think of the Harden Vol 5. Don’t forget to follow Social Rec. on Instagram and Twitter.

Nike: Better is Temporary”

When I first heard about this book being releases, I was super excited. I didn’t truly know what all it entailed but it had to be important if it was being pre-ordered and it looked huge! When I saw the cover of it, that also caught my attention.

I did a bit of research into the book and who Phaidon is, and I knew that a lot of research and time have gone into it. Nike also dropped this website, Nike: Better is Temporary, so after surfing through it, I knew I would get so much more from the book.

What I saw was a lot of Nike’s history. Different designs, different campaigns, initiatives, different sneakers and their history, so I knew it would be like collecting a piece of history, something you may even see in a sneaker history museum in the future, so I decided to pre-order from Nordstrom’s, because that’s the only place I could find it from.

When my wife saw the purchase in our account, she asked what it was. I told her and she scolded me a bit, but knew it would be something that I love and would use. Needless to say, I haven’t been disappointed. I find myself looking at and reading this book often, not just for history sake, but for innovation sake. I LOVE Nike, not to say I don’t love other brands. But to see how Nike has transformed shoes into this innovative machine and world-wide culture is invigorating.

I’ve been reading the book Shoe Dog by Phil Knight which is his memoir. To see where he started, and how Nike almost never happened, to see where they’re at now and how they’re impacting the world is amazing. All the innovations, campaigns, athletes, etc., and they still have so much more to accomplish. Other companies are doing the same, but to have this book in my hands and relive my memories and Nike’s is breathtaking.

If you’re a fan of shoes, advertisement, marketing and sneaker culture, then I highly recommend this book to add to your collection. You can purchase the book by click on Phaidon and get your copy soon! Watch the video below to see an unboxing and sneak peak into the beauty that is Nike: Better is Temporary.

Nike Mascot T-Shirt Collection

Nike has done it again. With the start of the 2020-2021 NBA season already underway since late December, Nike has created and pushed out new quality, gear for NBA fans and their specific teams.

With new NBA city Jerseys, warm-ups, pants, socks etc., be made, Nike decided to take it a step further. This year, we get a collection of famous team Mascot shirts printed on a Nike shirt. While not all 30 NBA teams received one, it is interesting to see the concepts for the teams that do.

Check out the shirt below in the slideshows:

Featured in the first slideshow is the Bucks, Knicks, Trailblazers, Warriors, Rockets, Lakers and Spurs. What I love, is those few teams that actually used their mascot as part of the shirt like Clutch from Houston, or The Coyote from San Antonio. What else is unique is the certain basketball pose each mascot has such as dunking, dribbling, laying up, or passing.

Other teams like the Knicks, Lakers, and Nets (below), feature the team with a basketball as the mascot, though in the same light with them using a basketball motion.

In this next slide, you see some of the other popular team mascots such as Benny the Bull, Lucky the Leprechaun, and Burnie (Miami Heat). Other mascots like the Grizzlies, Clippers, 76ers, and Nets are featured as well.

These new shirts are new in the Nike NBA basketball series. Every year, Nike creates collabs for each team whether it be team logo shirts, shorts, socks, and even select shoes. This is the first year they’ve featured mascots in the apparel line. These shirts add a new playful dimension and allow fans to support their teams in a unique way.

Not all NBA teams are featured however, hopefully Nike will create other shirts for teams like the Mavericks, Kings, Wizards, Hawks, and other teams. Most shirts are still available on Nike, though some are going quick, so make sure to check them out and show your team spirit.