Nike: Better is Temporary”

When I first heard about this book being releases, I was super excited. I didn’t truly know what all it entailed but it had to be important if it was being pre-ordered and it looked huge! When I saw the cover of it, that also caught my attention.

I did a bit of research into the book and who Phaidon is, and I knew that a lot of research and time have gone into it. Nike also dropped this website, Nike: Better is Temporary, so after surfing through it, I knew I would get so much more from the book.

What I saw was a lot of Nike’s history. Different designs, different campaigns, initiatives, different sneakers and their history, so I knew it would be like collecting a piece of history, something you may even see in a sneaker history museum in the future, so I decided to pre-order from Nordstrom’s, because that’s the only place I could find it from.

When my wife saw the purchase in our account, she asked what it was. I told her and she scolded me a bit, but knew it would be something that I love and would use. Needless to say, I haven’t been disappointed. I find myself looking at and reading this book often, not just for history sake, but for innovation sake. I LOVE Nike, not to say I don’t love other brands. But to see how Nike has transformed shoes into this innovative machine and world-wide culture is invigorating.

I’ve been reading the book Shoe Dog by Phil Knight which is his memoir. To see where he started, and how Nike almost never happened, to see where they’re at now and how they’re impacting the world is amazing. All the innovations, campaigns, athletes, etc., and they still have so much more to accomplish. Other companies are doing the same, but to have this book in my hands and relive my memories and Nike’s is breathtaking.

If you’re a fan of shoes, advertisement, marketing and sneaker culture, then I highly recommend this book to add to your collection. You can purchase the book by click on Phaidon and get your copy soon! Watch the video below to see an unboxing and sneak peak into the beauty that is Nike: Better is Temporary.

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